Online Ad Spending Still Growing in the US and UK

Two new reports show that, in both the US and UK media markets, online advertising is a force to be reckoned with. Full Article

BPA RELEASES DIGITAL CIRC RANKINGS

DIGITAL RANKING AS OF 6/30/05
(Total Qualified Circ; Digital Subs; Percent of Total)

eWeek—400,100; 65,000 digital; 16.2 percent;
Computer Weekly—142,357; 42,703 digital; 30.0 percent;
Redmond (was MCP)—121,254; 40,000 digital; 32.9 percent;
NASA Tech Briefs—190,359; 34,311 digital; 18.0 percent;
MacWorld—356,681; 27,934 digital; 7.8 percent;
eSchool News—81,860; 27,786 digital; 33.9 percent;
Design News—170,129; 19,375 digital; 11.3 percent;
Foreign Policy—109,191; 17,139 digital; 15.7 percent;
Product Design and Devel—140,015; 16,404 digital; 11.7 percent;
SD Times—55,415; 16,071 digital; 29.0 percent.

White Paper: How to Use Segmentation, Targeting and Personalization to Deliver Relevant E-Mail, Part

Segmentation. Targeting. Personalization. All are buzzwords used among marketers today. However, they are not new concepts. Academics have written about market segmentation for more than 50 years. Don Peppers and Martha Rogers raised the stakes in 1993 when they published “The One to One Future,” and Seth Godin fueled the fire for permission-based e-mail marketers in 1999 with “Permission Marketing.”

Incredible potential can be unleashed by acting upon segmentation, targeting and personalization strategies. Consider Amazon.com, which, amid considerable skepticism about its business model, built arguably the online world’s most valuable asset: the Amazon.com CRM database. This database enables the use of segmentation, targeting and personalization techniques that deliver value to the customer while maintaining a very high level of trust.

PDF Report Segmentation. Targeting. Personalization.

NewspaperDirect Launches New ePublishing Technology

NewspaperDirect, Inc. has announced a major upgrade to its leading service PressDisplay.com, which currently provides ePaper solutions to over 200 newspapers and magazines worldwide. PressDisplay.com

Editors Remain Vigilant About Magazine Product Placement

MAGAZINE EDITORS, BESIEGED BY ISSUES concerning their own journalistic credibility, plan to hold the line on future incursions from advertisers, especially the seamless integration of product placement, or so-called "branded entertainment" into the editorial pages of major consumer magazines. At least that was the sense coming out of a panel discussion of top editors and ad executives during the Association of National Advertisers 2005 Print Advertising Forum in New York last week. Read More

Time Exec Touts Digital Editions

A top circulation executive from Time Inc. made the case yesterday at the Circulation Management Conference & Expo for introducing digital editions to complement print versions of magazines. DM News Article

Scripps Launches, GMC Sponsors Broadband Video Site

Scripps is expected to launch today an online video destination with content from its HGTV, Food Network, DIY, and Fine Living cable networks, with GMC as the launch sponsor and other ads expected later this week. Living.com