Digital Readership Survey

101communications recently released the findings of a digital edition readership survey across four of its technology magazines—Application Development Trends, Campus Technology, Federal Computer Week and Redmond. The Internet-based survey questionnaire was sent to a random selection of 75,000 digital and print subscribers.

Like the PennWell digital subscriber survey reported on earlier this year by Gloria Adams, this study supports the fact that:
• digital subscribers have similar demographic profiles to their print counterparts,
• are very satisfied with the digital format, and
• are highly involved with the publication’s content and advertising.

In addition, ties of the readers to the publication appear to be strengthened by digital delivery:
• 35 percent of subscribers increased their use of the Web site,
• 31 percent increased their use of the magazine, and
• 22 percent increased usage of the publication’s email newsletters.

Other stats include:
• 74 percent of readers have linked to a vendor’s Web site from an ad in a digital edition,
• 37 percent have forwarded verndor information to a colleague, and
• 22 percent have forwarded an ad to a colleague.

The survey was conducted in January 2005 by Mosaic Media Partners, with fielding and tabulation by Proximity Marketing.