Dwell, the 5-year-old San Francisco-based independent shelter title for the design-savvy, announced last week that it had reached profitability with the April issue, which generated $1.6 million in revenue. The 220,000 circulation, bimonthly magazine will go to nine issues next year and increase its ratebase to 250,000 in February 2006.
In a quirky marketing move, Dwell collaborated on a limited edition shoe with Medium, a Bay area footwear designer. O'Connor Abrams says the shoe, which was sold through high-end retailers in March, sold out its 2800-pair run. “We designed the boxes and a sub card to go in them—we'll see what we get back.”
www.dwellmag.com Buy at Medium Shoes
No comments:
Post a Comment