More.com, the companion Web site to Meredith Corp.'s More magazine, has launched Shop MoreStyle, a Web site that will allow users to click on and shop for items of clothing featured in the magazine's fashion spreads.
Five fashion spreads from More's May issue are currently posted and shoppable, with that number expected to increase each month.
Initially, Shop MoreStyle will link users to retailers' sites rather than facilitating any purchases. All clothing featured will correspond with More editors' picks and will not be the result of any advertising relationship. However, officials at More said they are exploring various future business development deals with advertisers and retailers.
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