Larry Chase's Top 10 Internet Marketing Trends

Larry Chase marks the 10th anniversary of his Web Digest for Marketers e-mail newsletter today with a special Top 10 Internet Marketing Trends From Larry Chase's Web Digest for Marketers. Worth a look.

Check out trend #9 Publishing Faces Tectonic Shifts

Web Sites Borrow From Old-School Mags

Web sites eDiets and Match.com have recently launched online magazines and WebMD.com is launching a print magazine. The trend harks back to the days when Yahoo!, eBay and Pets.com tried to lure readers to e-commerce and service sites through affiliated print and online media. MediaWeek

Digital Subs Growing Fast, EWeek Leads

DM News reports that EWeek led the Top 25 list of publications with digital subscriptions audited by BPA Worldwide. Rankings were for the second half of 2004. Digital subscriptions accounted for 16.2 percent, or 65,000, of eWeek's total qualified circulation of 400,100.

"It's also a critical tool for opening up international subscriptions for publishers. Naturally, having these segments who are receptive to digital also helps publishers control distribution costs." more

'More' Readers to Shop Online

More.com, the companion Web site to Meredith Corp.'s More magazine, has launched Shop MoreStyle, a Web site that will allow users to click on and shop for items of clothing featured in the magazine's fashion spreads.

Five fashion spreads from More's May issue are currently posted and shoppable, with that number expected to increase each month.

Initially, Shop MoreStyle will link users to retailers' sites rather than facilitating any purchases. All clothing featured will correspond with More editors' picks and will not be the result of any advertising relationship. However, officials at More said they are exploring various future business development deals with advertisers and retailers.

Dwell Magazine creates new premium - Shoes!

Dwell, the 5-year-old San Francisco-based independent shelter title for the design-savvy, announced last week that it had reached profitability with the April issue, which generated $1.6 million in revenue. The 220,000 circulation, bimonthly magazine will go to nine issues next year and increase its ratebase to 250,000 in February 2006.

In a quirky marketing move, Dwell collaborated on a limited edition shoe with Medium, a Bay area footwear designer. O'Connor Abrams says the shoe, which was sold through high-end retailers in March, sold out its 2800-pair run. “We designed the boxes and a sub card to go in them—we'll see what we get back.”
www.dwellmag.com Buy at Medium Shoes

WSJ's Online Version Bests Print for Profits

For the first time, the Wall Street Journal's online edition earned more money than either its paper equivalent or its Barron's weekly, according to Poynter Online. Subscriptions were up 5.2 percent for the quarter to 731,000 - not a terribly high rate, and one that includes all the people switching from paper to digital.

New York Post article that broke the story.

Digital Readership Survey

101communications recently released the findings of a digital edition readership survey across four of its technology magazines—Application Development Trends, Campus Technology, Federal Computer Week and Redmond. The Internet-based survey questionnaire was sent to a random selection of 75,000 digital and print subscribers.

Like the PennWell digital subscriber survey reported on earlier this year by Gloria Adams, this study supports the fact that:
• digital subscribers have similar demographic profiles to their print counterparts,
• are very satisfied with the digital format, and
• are highly involved with the publication’s content and advertising.

In addition, ties of the readers to the publication appear to be strengthened by digital delivery:
• 35 percent of subscribers increased their use of the Web site,
• 31 percent increased their use of the magazine, and
• 22 percent increased usage of the publication’s email newsletters.

Other stats include:
• 74 percent of readers have linked to a vendor’s Web site from an ad in a digital edition,
• 37 percent have forwarded verndor information to a colleague, and
• 22 percent have forwarded an ad to a colleague.

The survey was conducted in January 2005 by Mosaic Media Partners, with fielding and tabulation by Proximity Marketing.