Editors Remain Vigilant About Magazine Product Placement

MAGAZINE EDITORS, BESIEGED BY ISSUES concerning their own journalistic credibility, plan to hold the line on future incursions from advertisers, especially the seamless integration of product placement, or so-called "branded entertainment" into the editorial pages of major consumer magazines. At least that was the sense coming out of a panel discussion of top editors and ad executives during the Association of National Advertisers 2005 Print Advertising Forum in New York last week. Read More

Time Exec Touts Digital Editions

A top circulation executive from Time Inc. made the case yesterday at the Circulation Management Conference & Expo for introducing digital editions to complement print versions of magazines. DM News Article

Scripps Launches, GMC Sponsors Broadband Video Site

Scripps is expected to launch today an online video destination with content from its HGTV, Food Network, DIY, and Fine Living cable networks, with GMC as the launch sponsor and other ads expected later this week. Living.com