BPA RELEASES DIGITAL CIRC RANKINGS

DIGITAL RANKING AS OF 6/30/05
(Total Qualified Circ; Digital Subs; Percent of Total)

eWeek—400,100; 65,000 digital; 16.2 percent;
Computer Weekly—142,357; 42,703 digital; 30.0 percent;
Redmond (was MCP)—121,254; 40,000 digital; 32.9 percent;
NASA Tech Briefs—190,359; 34,311 digital; 18.0 percent;
MacWorld—356,681; 27,934 digital; 7.8 percent;
eSchool News—81,860; 27,786 digital; 33.9 percent;
Design News—170,129; 19,375 digital; 11.3 percent;
Foreign Policy—109,191; 17,139 digital; 15.7 percent;
Product Design and Devel—140,015; 16,404 digital; 11.7 percent;
SD Times—55,415; 16,071 digital; 29.0 percent.

White Paper: How to Use Segmentation, Targeting and Personalization to Deliver Relevant E-Mail, Part

Segmentation. Targeting. Personalization. All are buzzwords used among marketers today. However, they are not new concepts. Academics have written about market segmentation for more than 50 years. Don Peppers and Martha Rogers raised the stakes in 1993 when they published “The One to One Future,” and Seth Godin fueled the fire for permission-based e-mail marketers in 1999 with “Permission Marketing.”

Incredible potential can be unleashed by acting upon segmentation, targeting and personalization strategies. Consider Amazon.com, which, amid considerable skepticism about its business model, built arguably the online world’s most valuable asset: the Amazon.com CRM database. This database enables the use of segmentation, targeting and personalization techniques that deliver value to the customer while maintaining a very high level of trust.

PDF Report Segmentation. Targeting. Personalization.

NewspaperDirect Launches New ePublishing Technology

NewspaperDirect, Inc. has announced a major upgrade to its leading service PressDisplay.com, which currently provides ePaper solutions to over 200 newspapers and magazines worldwide. PressDisplay.com

Editors Remain Vigilant About Magazine Product Placement

MAGAZINE EDITORS, BESIEGED BY ISSUES concerning their own journalistic credibility, plan to hold the line on future incursions from advertisers, especially the seamless integration of product placement, or so-called "branded entertainment" into the editorial pages of major consumer magazines. At least that was the sense coming out of a panel discussion of top editors and ad executives during the Association of National Advertisers 2005 Print Advertising Forum in New York last week. Read More

Time Exec Touts Digital Editions

A top circulation executive from Time Inc. made the case yesterday at the Circulation Management Conference & Expo for introducing digital editions to complement print versions of magazines. DM News Article

Scripps Launches, GMC Sponsors Broadband Video Site

Scripps is expected to launch today an online video destination with content from its HGTV, Food Network, DIY, and Fine Living cable networks, with GMC as the launch sponsor and other ads expected later this week. Living.com

WSJ to go tabloid in Asia, Europe

The redesign of Hong Kong-based Asian Wall Street Journal and Brussels-based Wall Street Journal Europe will take effect October 17, the management of Dow Jones & Co. said in a memo to employees obtained by The Associated Press Monday.

Full Story

EMarketer revises online advertising projections

EMarketer revises online advertising projections
Market research firm eMarketer revised its projections for total 2005 Internet ad spending to $12.9 billion, which represents a 34% increase from 2004. The firm previously had predicted a 21% increase, but made the upper revision based on first-quarter revenue figures for Google and Yahoo!

Seventy-five Magazines Launched in Q1 '05

According to research conducted by the Magazine Publishers of America (MPA), seventy-five magazine launches were announced in the first quarter of 2005. The newly launched magazines range in focus and type, from heritage and culture to titles that target affluent niche markets.

The new titles include five shopping magazines, five shelter magazines, four fashion magazines, 16 magazines targeting women, eight titles targeting the affluent market as well as a 12 titles aimed at males. The MPA noted that spin-offs are big this year, with 4 versions of popular existing titles aiming at the Hispanic market in the U.S. for the first time (7 titles in all are aimed at the Hispanic market so far).

Larry Chase's Top 10 Internet Marketing Trends

Larry Chase marks the 10th anniversary of his Web Digest for Marketers e-mail newsletter today with a special Top 10 Internet Marketing Trends From Larry Chase's Web Digest for Marketers. Worth a look.

Check out trend #9 Publishing Faces Tectonic Shifts

Web Sites Borrow From Old-School Mags

Web sites eDiets and Match.com have recently launched online magazines and WebMD.com is launching a print magazine. The trend harks back to the days when Yahoo!, eBay and Pets.com tried to lure readers to e-commerce and service sites through affiliated print and online media. MediaWeek

Digital Subs Growing Fast, EWeek Leads

DM News reports that EWeek led the Top 25 list of publications with digital subscriptions audited by BPA Worldwide. Rankings were for the second half of 2004. Digital subscriptions accounted for 16.2 percent, or 65,000, of eWeek's total qualified circulation of 400,100.

"It's also a critical tool for opening up international subscriptions for publishers. Naturally, having these segments who are receptive to digital also helps publishers control distribution costs." more

'More' Readers to Shop Online

More.com, the companion Web site to Meredith Corp.'s More magazine, has launched Shop MoreStyle, a Web site that will allow users to click on and shop for items of clothing featured in the magazine's fashion spreads.

Five fashion spreads from More's May issue are currently posted and shoppable, with that number expected to increase each month.

Initially, Shop MoreStyle will link users to retailers' sites rather than facilitating any purchases. All clothing featured will correspond with More editors' picks and will not be the result of any advertising relationship. However, officials at More said they are exploring various future business development deals with advertisers and retailers.

Dwell Magazine creates new premium - Shoes!

Dwell, the 5-year-old San Francisco-based independent shelter title for the design-savvy, announced last week that it had reached profitability with the April issue, which generated $1.6 million in revenue. The 220,000 circulation, bimonthly magazine will go to nine issues next year and increase its ratebase to 250,000 in February 2006.

In a quirky marketing move, Dwell collaborated on a limited edition shoe with Medium, a Bay area footwear designer. O'Connor Abrams says the shoe, which was sold through high-end retailers in March, sold out its 2800-pair run. “We designed the boxes and a sub card to go in them—we'll see what we get back.”
www.dwellmag.com Buy at Medium Shoes

WSJ's Online Version Bests Print for Profits

For the first time, the Wall Street Journal's online edition earned more money than either its paper equivalent or its Barron's weekly, according to Poynter Online. Subscriptions were up 5.2 percent for the quarter to 731,000 - not a terribly high rate, and one that includes all the people switching from paper to digital.

New York Post article that broke the story.

Digital Readership Survey

101communications recently released the findings of a digital edition readership survey across four of its technology magazines—Application Development Trends, Campus Technology, Federal Computer Week and Redmond. The Internet-based survey questionnaire was sent to a random selection of 75,000 digital and print subscribers.

Like the PennWell digital subscriber survey reported on earlier this year by Gloria Adams, this study supports the fact that:
• digital subscribers have similar demographic profiles to their print counterparts,
• are very satisfied with the digital format, and
• are highly involved with the publication’s content and advertising.

In addition, ties of the readers to the publication appear to be strengthened by digital delivery:
• 35 percent of subscribers increased their use of the Web site,
• 31 percent increased their use of the magazine, and
• 22 percent increased usage of the publication’s email newsletters.

Other stats include:
• 74 percent of readers have linked to a vendor’s Web site from an ad in a digital edition,
• 37 percent have forwarded verndor information to a colleague, and
• 22 percent have forwarded an ad to a colleague.

The survey was conducted in January 2005 by Mosaic Media Partners, with fielding and tabulation by Proximity Marketing.