WSJ to go tabloid in Asia, Europe

The redesign of Hong Kong-based Asian Wall Street Journal and Brussels-based Wall Street Journal Europe will take effect October 17, the management of Dow Jones & Co. said in a memo to employees obtained by The Associated Press Monday.

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EMarketer revises online advertising projections

EMarketer revises online advertising projections
Market research firm eMarketer revised its projections for total 2005 Internet ad spending to $12.9 billion, which represents a 34% increase from 2004. The firm previously had predicted a 21% increase, but made the upper revision based on first-quarter revenue figures for Google and Yahoo!

Seventy-five Magazines Launched in Q1 '05

According to research conducted by the Magazine Publishers of America (MPA), seventy-five magazine launches were announced in the first quarter of 2005. The newly launched magazines range in focus and type, from heritage and culture to titles that target affluent niche markets.

The new titles include five shopping magazines, five shelter magazines, four fashion magazines, 16 magazines targeting women, eight titles targeting the affluent market as well as a 12 titles aimed at males. The MPA noted that spin-offs are big this year, with 4 versions of popular existing titles aiming at the Hispanic market in the U.S. for the first time (7 titles in all are aimed at the Hispanic market so far).