Editors Remain Vigilant About Magazine Product Placement

MAGAZINE EDITORS, BESIEGED BY ISSUES concerning their own journalistic credibility, plan to hold the line on future incursions from advertisers, especially the seamless integration of product placement, or so-called "branded entertainment" into the editorial pages of major consumer magazines. At least that was the sense coming out of a panel discussion of top editors and ad executives during the Association of National Advertisers 2005 Print Advertising Forum in New York last week. Read More