According to research conducted by the Magazine Publishers of America (MPA), seventy-five magazine launches were announced in the first quarter of 2005. The newly launched magazines range in focus and type, from heritage and culture to titles that target affluent niche markets.
The new titles include five shopping magazines, five shelter magazines, four fashion magazines, 16 magazines targeting women, eight titles targeting the affluent market as well as a 12 titles aimed at males. The MPA noted that spin-offs are big this year, with 4 versions of popular existing titles aiming at the Hispanic market in the U.S. for the first time (7 titles in all are aimed at the Hispanic market so far).
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