Thursday, May 05, 2005

EMarketer revises online advertising projections

EMarketer revises online advertising projections
Market research firm eMarketer revised its projections for total 2005 Internet ad spending to $12.9 billion, which represents a 34% increase from 2004. The firm previously had predicted a 21% increase, but made the upper revision based on first-quarter revenue figures for Google and Yahoo!

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